Tricker’s Customers – Annabelle and Kelly

Tricker’s Customers – Annabelle and Kelly

Join Tricker's Master Shoemaker, Adele Williamson, on a bespoke day out with Annabelle, from Nutrition by Annabelle, and Kelly, from Dawson Denim.  

Get a glimpse into the lives and individual thinking of the confident women who wear Tricker's shoes and boots.  

Adele Williamson is Tricker’s first female bespoke master shoemaker after 193 years and is following in the footsteps of generations of supremely skilled and dedicated craftspeople. 

In this video, Adele meets up with two inspiring women in business, Annabelle and Kelly. Annabelle, a private chef based in London, shares her story and gives an insight into her world, her own style and how she puts a spin on everything she does that has helped her become a successful chef with a passion for nutrition. 

Annabelle explains how she travels a lot for work and is constantly on the go. Being on her feet most of the day means she needed a quality and comfortable pair of shoes or boots. After speaking to our master bespoke maker Adele, she now is the proud owner of her very own Silvia Country Dealer Boot, in Brown Olivvia Deerskin leather. 

Kelly who is based in Hove and is the co-founder of Dawson Denim, shares her inspiring story of how she helped build her business up from the ground. After winning a bet with a family member, Kelly did indeed get a job as she said she would, an assistant buyer on Oxford Street and has never looked back since. 

After running a large denim department Kelly decided to step away from fast fashion and take her own path which turned into an extremely fruitful one. She purchased a sewing machine, a pattern-cutting table and 100m of Japanese selvedge and this is how it all started for Kelly.  

After a successful venture which started in the manufacture and sale of aprons, the money made was then put back into the business, helping Kelly to purchase more sewing machines that were needed to make Denim Dawson jeans. Kelly, who has a keen eye for detail and style, has her very own pair Tricker’s Women’s Shoes, the Anne Brogue. 

View our iconic Women’s Collection or learn more about our master bespoke shoemaker, Adele Williamson.  

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